
It's vital that the video zips along, but essential that people can absorb each piece of information before it moves on.

Some of the styles and options in PowToon are really nice but may not suit what you're trying to say. This may sound obvious but it bears repeating - choose the visual style that best expresses the information and the message you're trying to get across. Choose the style of PowToon that suits the story you're trying to tell.

Your PowToons still need to a) hit the ground running with no long intros, b) cover the BENEFITS of what your service does rather than list the features, c) be as short as possible without losing the meaning or value - under 2 minutes is best otherwise people will simply switch off before the end, and d) they need to work without sound as well as with sound, so if you have narration try and get some text on the screen to cover the key points too.

